Social and Economic Science
Number 3  2019 is published
 

Marakhovskaya I. Y.


Concept of Products Competitiveness Securing in Context of Its Value and Cost Managing on Such Stages, as Creation, Production, Sales and Consumption


The hypothesis and concept of product’s competitiveness securing on the important level is presented in the article. It includes a selection of customers, to identify product’s competitiveness attributes: product’s value and cost index, and managing of these attributes on each level of product’s life cycle.

 

Key words: hypothesis; securing concept; product’s competitiveness level; identification; competitiveness attributes; competitiveness managing; life cycle stages.


References:

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2. Lamben Zh.-Zh. Strategicheskij marketing. Evropejskaja perspektiva. Per. s francuzskogo. – SPb.: Nauka, 2006.

3. Marahovkaja I. Ju., Kanivec P. I. Metodologija ocenki i upravlenija konkurentosposobnost'ju naukoemkih tovarov // Jeffektivnost' upravlenija social'no-jekonomicheskim razvitiem v uslovijah globalizacii jekonomiki: sb. nauch. statej po materialam 1-j mezhdunar. konf., g. Novochekrkassk, 13- 14 marta 2009 g. / Juzh.-Ros. gos. tehn. un-t (NPI). –Novocherkassk, 2009. S. 359-368.

4. Marahovskaja I. Ju. Sistemnyj analiz innovacionnyh processov pri obosnovanii neobhodimosti razrabotki novoj koncepcii obespechenija konkurentosposobnosti naukoemkoj produkcii // Konkurencija i konkurentosposobnost'. Organizacija proizvodstva konkurentosposobnoj produkcii: Materialy VIII Mezhdunar. nauch.-prakt. konf., g.Novocherkassk, 15 dek. 2009 g. / Juzh.Ros.gos.tehn.un-t. (NPI). –Novocherkassk: JuRGTU, 2009. S. 101-114.

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6. Bratoljubov V. B. Koncepcija i strategija jeffektivnogo promyshlennogo proizvodstva v uslovijah otkrytogo rynka // Metody menedzhmenta kachestva. – 2007. –  8.

7. Tkachev A. N, Serbinovskij B. Ju., Kanivec P. I. Principy organizacii celevoj adaptivnoj podgotovki konkurentosposobnyh specialistov v sisteme vysshego obrazovanija. –Novocherkassk: JuRGTU, 2004.

 

Inna Yurievna Marakhovskaya – leading economist of «NPO «Aviauglerod» stock company. Author’s works are dedicated to problems of informational and methodic securing for product’s competitiveness managing on each stage of its life cycle. Applicant of SRSTU (NPI) «Economics and Production Organization» department, research supervisor – Ph.D., competitor for doctor’s degree in SRSTU (NPI) P. I. Kanivets.

 

14 Sireneviy Bulvar st., 346414, Novocherkassk, Rostov reg., Russia

l.: +7 (8635) 25-03-76, e-mail: SMarakhovskiy@energoprom.ru


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